First, we sure hope you use splash pages in traffic exchanges – we don’t think you should ONLY use splash pages, but certainly give them a chance. These are effective ways to quickly capture your visitors’ attention. You only have a handful of seconds to get your main points across so they will take some kind of action.
Before you go out and create a splash page there are many important elements to consider, such as the following:
- Colors – complementing vs clashing
- Graphical elements
- Legible text/messaging
- Length of message
- Call-to-action
…to name some of those that are most important.