Web technology is a fast changing world. As a website owner you are faced with the challenge of maintaining a presence across several, uncontrollable environments for potentially thousands of customers. One of the most important things to consider in today’s market is user experience – if a customer is unhappy, they’ll move on to your competitor.

You may think that creating a website, testing in Internet Explorer, and pushing live would warrant the same result for everyone but sadly it’s just not the case. And how many different experiences might there be? That number is only growing.

Web Browsers:

Internet Explorer
Firefox
Chrome
Safari
Opera
RockMelt
SeaMonkey
Maxthon

…and that’s just the recent, not backdating a few years.

Intimidating, right? What someone sees in Chrome when using your website might not be the exact same in Safari, Firefox and Internet Explorer. And then, we add a whole other dimension; versions. As companies release new version of their web browser they may display your website differently than the previous version. For example, Internet Explorer 7 worked well but when the subsequent version 8 was released, websites didn’t display the same. A hassle? Definitely. But of course there are new technologies in web browsers which have helped make the user experience more smooth.

When Internet Explorer 9 was released, we hadn’t yet tested and thus it came to our attention a couple areas of the site weren’t displaying properly. Those, of course, have been fixed since. But it’s a reminder we have to constantly test components of ListSurfing in the different environments to make sure you have the best experience.

Other Traffic Exchanges see similar issues but those owners who care about their customers will work to get fixes in place as soon as possible. And with so many Traffic Exchanges available, it’s imperative customers are put first.